Who We Are
Our Vision, Mission, and Core Values
Our Vision: to be the partner of choice for senior services in the communities that we serve.
We do this today by focusing on Our Mission of providing high-quality, trusted, and reliable senior services.
We are guided towards our Mission and define our culture through a focus on the following set of shared Core Values:
- Integrity - doing what is right - even when no one is watching;
- Passion for caring - a love of helping others and making a difference;
- Service culture - a focus on the fact that our business exists for our stakeholders (clients and employees) - and not the other way around;
- Joyfulness - having fun at work while delivering extraordinary results, always remembering that we work to live and not live to work.
Reliability, Consistency...and Familiarity
We understand that having consistent, reliable care is one of the most important factors for a successful home care engagement. We take the time to get to know our clients to find the best possible match; not just based on skill-set, but also on personality and other "soft-skills." We tailor each care plan to suit our individual clients' needs and strive to maximize our client's comfort level with the caregiver assigned. Sometimes, it's a matter of finding a shared passion for cooking, or gardening, and other times, it's just being able to share the same favorite show on TV.
Caregivers with a Capital "C"
We are proud to have established ourselves as the premier employer of choice for caregivers in Northern Virginia. We have earned the Employer of Choice Award, granted only to the top-ranking home care providers, based on caregiver satisfaction scores gathered by Home Care Pulse, an independent satisfaction research firm for home care. We are now ranked among the best employers of in-home caregivers in the region. As such, we have been able to attract a team of high-caliber aides, who are our primary representatives in the communities that we serve. Our focus on building this team is to ensure that we attract "true caregivers": dedicated and passionate about caring for their clients, and who don't merely approach the work as a "job." The strength of our team, along with our shared dedication to our mission, has helped to propel us as a preferred and trusted partner for families across Northern Virginia.
Caregivers You Can Trust
Our culture aims to cultivate compassion, trust, and respect, that carry over to the services that we provide. We love what we do, and try to find aides who feel the same way. We start from the premise that skills can be taught - but character and attitude are innate. We are proud of the fact that we have grown our team organically, through word-of-mouth - because employees with great character and attitude tend to refer like-minded applicants. This has translated to a higher level of service and customer satisfaction, as attested by our recognition as a Trusted Provider by Home Care Pulse, a national, third-party provider that conducts blind surveys of our clients and employees to measure satisfaction against national averages. We do not use independent contractors, as such, our aides are fully bonded, licensed and insured - and go through a rigorous vetting process before being cleared for an assignment.